CASE STUDY : IN-PERSON & VIRTUAL ROADSHOW

Data to Dollars with a leading investment management firm’s roadshow

  • Finance
  • 25 locations
  • Registration
  • Webinar
  • International audience
  • Lead generation

The Problem

Having yielded little to no useful data from a previous Roadshow, this client needed a platform that could help improve sales follow-ups

The client stated they did not want paper handouts given to attendees

In previous events, client had no data to track what material was of interest to attendees

Previously, feedback via email after the event yielded poor results (16% feedback rate)

The client wanted to reach a broader UK and international audience.

The Duuzra Solution

  • A reusable digital container for all 25 locations that could be updated to suit client’s needs
  • QR code entry made it simple for people to access on their mobile device
  • Reusing the same site where content could be updated easily saved money on print & met sustainability KPIs
  • All delegate activity was tracked
  • The campaign ended with a webinar for both national and international delegates who couldn’t attend in person, improving their global reach

The Outcome

Using the data collected throughout the roadshow, the client was able to track which products and themes resonated with their audience, this then shaped conversation in the post-roadshow webinar

74% of users provided feedback versus 16% on previous years

Able to reach larger audience from 14 different countries across Europe

Successfully tracked which products and themes resonated most, this allowed targeted sales follow-up

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